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A Starters Guide to Search Engine Optimization

Search engine optimization background

Search Engine Optimization, Commencing one’s own business has never been easier. You can even commence one without owning a place or physical assets. Despite being the biggest ride-hailing company, UBER does not own any cars, neither does OYO own any hotels. That is the power of the internet used right. With the active internet user base nearing half of the world population, possibilities in the digital space are virtually unlimited.

India is currently the second-largest online market in the world after China. Owing to the “Jio Effect” India now has the cheapest data packages in the world which further accelerated Indian Domination in the Global Network space. More websites and online services platforms started sprouting up to take advantage of this increased user base. Unprecedented levels of investment have been made in the digital marketing sector to influence, inspire, and captivate their target audience.

The search results excluding the paid results   Google or any other search engine present to you when you enter the search phrase are known as natural or organic results. These are the results that according to Google’s algorithm, suits best for you. What if you can make your way into Google’s first page? That is what SEO is all about. SEO is the single most powerful way to make it to the top of Google’s organic search result.

What Is Search Engine Optimization?

In simple words, Search Engine Optimization involves the incorporation of ethical practices of your business in order to improve both the quantity and quality of traffic to your website by leveraging the organic search engine results right. Better Quality of traffic ensures more conversions will be made.

To employ this tactic right, we have to take make use of both Off-page and On-page SEO.

On-Page SEO involves incorporating a plethora of factors such as compelling content, a snippet of your website, keyword Optimization, Responsiveness of website, user experience, and backlinks.

On the other hand, Off-page SEO makes use of backlinks, Social Media Marketing, Blogging, Social Bookmarking, etc.  A combination of all these tools employed gives out the signal that your webpage is worth displaying and plays a crucial role in ranking your website higher. A higher rank accounts for higher traffic

search engine optimization info graphics

How does Search Engine Optimization Work?

Before answering the question how does Search Engine Optimization works, we should understand why does SEO works. All the search engines such as Google, Bing, Yahoo, MSN, etc. compete with each other to provide the user with the most relevant and useful content. Their algorithm is designed in such a way that it can crawl up the best content from the digital space. They rank these websites and present them to the users in the form of search results according to their rank. This is done by a process called Crawling where the bots crawl across the internet for the content, which is then indexed and these indexed contents are ranked.

SEO is employed to enhance the Ranking of your website. The higher the rank, the better traffic you can get. Below listed are the most effective and powerful tools that can rank your webpage higher and get you to the top of the organic search results.

  • Title Tags: The first impression is the best impression. A title tag is your webpage’s title that appears on the webpage. A title that essentially summaries your webpage or content is far more powerful than you could imagine. Take time and build the best title for your webpage that captivates your target audience.

  • Keywords: Keywords are those words that can lure in your customers quite easily. These include the most searched phrases across the internet on a particular matter. Incorporating the right keyword on your website can rank your page higher. There are highly competitive and less competitive keywords. The best practice is to embrace the best of both worlds that suit the nature of your website.

  • Responsiveness:  More than half of the user gets annoyed quickly if your webpage isn’t responsive enough. Google to take this matter seriously. The speed of your website plays a key role in ranking your website higher. There are a lot of ways to enhance the responsiveness of your website. It involves reducing the image size, improving your server, and elimination of unnecessary content.

  • Linking: Linking includes both backlinking internal/on-page linking.

    Backlinking involves getting reputable websites to link to your page. The quality of your content is crucial to this. On the other hand, Internal Linking facilitates the ease of use for visitors and further allows the webpage crawlers to traverse your website.
  • Meta tags: Meta tags are a description of your webpage in short words. Its scope is much bigger than titles as it gives Google or other search engines an insight of what your webpage is about. Google might further use these meta tags as snippets. This further helps the users to get an overview of your website in a glance.

  • Incorporate Visuals: A pictorial representation can describe something far better than 100 words can do. Employ the most appropriate and suitable images that represent your content. It also helps in improving the appeal and user interface of your webpage.

  • Mobile-Friendly website: As of 2019, more than 40% of website traffic actually comes from Mobile phones. This might comprise up to half of your actual traffic. Optimizing your website for smartphone users and employing an effective mobile strategy is necessary.

Now you might be familiar with the SEO and how resourceful it could be in the long run. We at Adridge Media are google certified SEO Experts and we can make it work for you. Now you might be familiar with the SEO and how resourceful it could be in the long run. We at Adridge Media are google certified SEO Experts and we can make it work for you.

Adridge Media one of the best SEO companies in Trivandrum, Kerala. We can employ the most powerful SEO techniques to rank your webpage higher and place it at the top of organic search results. We can assure you the head start you always longed for.

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